Golden-Romero, Pat
Hotel Convention Sales, Services, and Operations Golden-Romero, Pat - United Kingdom Elsevier Butterworth Heinemann 2009 - 312
Contents
1 The Convention and meeting Industry : An overview
2. The Associations,Convention,And Meetings Markets
3. The Corporate Meetings Market
4. The Incentive,Smerf,and other Markets
5 . The Role of Convention Bureaus and others Destination marketing organizations
6.marketing and Advertising Strategies
7.Convention sales negotiations and contracts
8. Food and beverage function planning
9 Meeting room and Convention Planning
10 On-Site Event Planning:Servicing the event
11.Exhibition and trade show Industry overview
12. industry trends and resources
978-81-312-2028-3
Allied Informatics, Jaipur
Hospitality
647.940683 / GOL
Hotel Convention Sales, Services, and Operations Golden-Romero, Pat - United Kingdom Elsevier Butterworth Heinemann 2009 - 312
Contents
1 The Convention and meeting Industry : An overview
2. The Associations,Convention,And Meetings Markets
3. The Corporate Meetings Market
4. The Incentive,Smerf,and other Markets
5 . The Role of Convention Bureaus and others Destination marketing organizations
6.marketing and Advertising Strategies
7.Convention sales negotiations and contracts
8. Food and beverage function planning
9 Meeting room and Convention Planning
10 On-Site Event Planning:Servicing the event
11.Exhibition and trade show Industry overview
12. industry trends and resources
978-81-312-2028-3
Allied Informatics, Jaipur
Hospitality
647.940683 / GOL