Business Research Methods: A South-Asian Perspective (Record no. 1776)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 03422nam a22002777a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20180919093235.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 180919b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 978-81-315-2036-9 |
| 028 ## - PUBLISHER NUMBER | |
| Source | Allied Informatics, Jaipur |
| Bill Number | 5265 |
| Bill Date | 03/09/2018 |
| Purchase Year | 2018-19 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | BSDU |
| Language of cataloging | English |
| Transcribing agency | BSDU |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.403072 |
| Item number | ZIK |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Zikmund, William G |
| 245 ## - TITLE STATEMENT | |
| Title | Business Research Methods: A South-Asian Perspective |
| 250 ## - EDITION STATEMENT | |
| Remainder of edition statement | 8th |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Delhi |
| Name of publisher, distributor, etc. | Cengage Learning India Pvt. Ltd. |
| Date of publication, distribution, etc. | 2016 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 746 |
| 500 ## - GENERAL NOTE | |
| General note | A good manager needs to have insight into the previous happenings as well as the present situation in a business so as to be able to identify the underlying trends to develop short-term and long-term business strategies. These trends could relate to managing employees, using financial resource, studying target consumers, designing or formulating products, and promoting products effectively. Collecting useful information and analyzing it to identify underlying patterns require knowledge of research methods. Business Research Methods is intended to provide opportunities to learn about research methods (both qualitative and quantitative) and to apply them in the real business context through class-room discussions and exercises. Designed as a guide to students, researchers, and individuals carrying out business projects, this book explains how to formulate research questions, design a research plan, develop a survey questionnaire, and solve critical issues of sampling and data collection including detailed illustrations of statistical data analyses, interpretation of output, inference, and report writing. With this book, readers will get a firm grounding of each and every critical concept, method, and illustration. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Chapter 1 The Role of Business Research Chapter 2 Information Systems and Knowledge Management Chapter 3 Theory Building Chapter 4 The Business Research Process: An Overview Chapter 5 The Human Side of Business Research: Organizational and Ethical Issues Chapter 6 Problem Definition: The Foundation of Business Research Chapter 7 Qualitative Research Tools Chapter 8 Secondary Data Research in a Digital Age Chapter 9 Survey Research: An Overview Chapter 10 Survey Research: Communicating with Respondents Chapter 11 Observation Methods Chapter 12 Experimental Research Chapter 13 Measurement and Scaling Concepts Chapter 14 Attitude Measurement Chapter 15 Questionnaire Design Chapter 16 Sampling Designs and Sampling Procedures Chapter 17 Determination of Sample Size: A Review of Statistical Theory Chapter 18 Fieldwork Chapter 19 Editing and Coding: Transforming Raw Data into Information Chapter 20 Basic Data Analysis: Descriptive Statistics Chapter 21 Univariate Statistical Analysis Chapter 22 Bivariate Statistical Analysis: Differences Between Two Variables Chapter 23 Bivariate Statistical Analysis: Measures of Association Chapter 24 Multivariate Statistical Analysis Chapter 25 Communicating Research Results: Report Generation, Oral Presentation, and Follow-Up Appendix: Statistical Tables Glossary of Frequently Used Symbols Glossary Endnotes Index |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Management |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Babin, Barry J, |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Carr, Jon C |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Adhikar, Atanu |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Griffin, Mitch |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Permanent Location | Current Location | Shelving location | Date acquired | Cost, normal purchase price | Full call number | Barcode | Date last seen | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| BSDU Knowledge Resource Center, Jaipur | BSDU Knowledge Resource Center, Jaipur | General Stacks | 2018-09-19 | 850.00 | 658.403072 ZIK | 017267 | 2020-02-12 | 850.00 | 2018-09-19 | Books |