The New Business Road Test: What entrepreneurs and investors should do before lauching a lean start-up (Record no. 2125)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 03772nam a22002297a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20190502142222.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 190502b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 978-93-530-6996-4 |
| 028 ## - PUBLISHER NUMBER | |
| Source | Allied Informatics, Jaipur |
| Bill Number | 6147 |
| Bill Date | 30/04/2019 |
| Purchase Year | 2019-20 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | BSDU |
| Language of cataloging | English |
| Transcribing agency | BSDU |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.022 |
| Item number | MUL |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Mullins, John |
| 245 ## - TITLE STATEMENT | |
| Title | The New Business Road Test: What entrepreneurs and investors should do before lauching a lean start-up |
| 250 ## - EDITION STATEMENT | |
| Remainder of edition statement | 5th |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Noida |
| Name of publisher, distributor, etc. | Pearson India Education Services Pvt. Ltd. |
| Date of publication, distribution, etc. | 2019 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 337 |
| 500 ## - GENERAL NOTE | |
| General note | ROAD TEST YOUR IDEA BEFORE YOU LAUNCH YOUR LEAN START-UP Thinking about starting a new business? Stop! Is there a genuine market for your idea? Do you really want to compete in that industry? Are you the right person to pursue it? No matter how talented you are or how much capital you have, if youre pursuing a fundamentally flawed opportunity then youre heading for failure. So before you launch your lean start-up, take your idea for a test drive and make sure it has a fighting chance of working. Now in its fifth edition, The New Business Road Test is the essential handbook for anyone wanting to launch a start-up. The new and fully updated case studies Ella's Kitchen, Whole Foods, eBay and more and seven domains framework will help you avoid impending disaster and enhance your chances of achieving your entrepreneurial dreams. This book will help you answer the live-or-die questions: Are the market and industry attractive? Does the opportunity offer both customer benefits as well as competitive and economic sustainability? Can you deliver the results you seek? The accompanying app (available on iTunes and Android) makes it easy to assemble all the evidence you need for your road test, wherever you are. www.newbusinessroadtest.com A must-read for all entrepreneurs thinking about a lean start-up. Steve Blank, father of the lean start-up movement and author, The Start-up Owners Manual Mullins has hit the nail on the head. I wish this book had been given to every entrepreneur who appeared before me on Dragons Den. Doug Richard, entrepreneur, angel investor and founder, School for Startups. Teaches entrepreneurs and business owners how to avoid mistakes that many make. Start Your Business magazine A reality check for anyone poised to jump into a new venture without thinking. Readers will enjoy discovering the nuggets of wisdom embedded in the case studies. Financial Times A great framework to distinguish between nutcase ideas and solid possibilities, and in some cases to turn the mad ideas into something that could work. Max Aitken, serial entrepreneur John Mullins is a distinguished figure in the global entrepreneurial community. David Giampaolo, Chief Executive, Pi Capital |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Contents: Part 1: Road Test your new business idea 1. Our opportunity: why will or won't this work? 2. Will the fish bite? 3. Is this an attractive market? 4. Is this an attractive industry? 5. Competitive and economic sustainability:how long can we dance? 6. What drives your entrepreneurial or investment dream? 7. Can you and your team execute? 8. Your connections matter: which matter most? 9. Develop your opportunity: put the seven domains to work 10. What entrepreneurs and investors should do before pressing start Part 2: A toolkit for your road test 11. How to learn what you don't know you don't know 12. Who needs investors? 13. Market analysis checklist? 14. Industry analysis checklist 15. Do-it-yourself marketing research for your new business road test 16. Evidence-based forecasting 17. Have you got what it takes? 18. Getting help with your road test. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Entrepreneurship |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Permanent Location | Current Location | Shelving location | Date acquired | Cost, normal purchase price | Full call number | Barcode | Date last seen | Cost, replacement price | Price effective from | Koha item type | Collection code |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| BSDU Knowledge Resource Center, Jaipur | BSDU Knowledge Resource Center, Jaipur | General Stacks | 2019-05-02 | 599.00 | 658.022 MUL | 017706 | 2020-02-12 | 599.00 | 2019-05-02 | Books | ||||||
| BSDU Knowledge Resource Center, Jaipur | BSDU Knowledge Resource Center, Jaipur | General Stacks | 2019-05-02 | 599.00 | 658.022 MUL | 017707 | 2020-02-12 | 599.00 | 2019-05-02 | Books | ||||||
| Not For Loan | BSDU Knowledge Resource Center, Jaipur | BSDU Knowledge Resource Center, Jaipur | 2019-05-02 | 599.00 | 658.022 MUL | 017708 | 2020-02-12 | 599.00 | 2019-05-02 | Books | Not for Loan |