Marketing Management (Record no. 2380)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 03075nam a22002297a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20190916112652.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 190916b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 978-93-392-2330-4 |
| 028 ## - PUBLISHER NUMBER | |
| Source | Allied Informatics, Jaipur |
| Bill Number | 6631 |
| Bill Date | 12/9/2019 |
| Purchase Year | 2019-20 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | BSDU |
| Language of cataloging | English |
| Transcribing agency | BSDU |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | SAX |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Saxena, Rajan |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing Management |
| 250 ## - EDITION STATEMENT | |
| Remainder of edition statement | 5th |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Chennai |
| Name of publisher, distributor, etc. | McGraw Hill Education (India) Pvt. Ltd. |
| Date of publication, distribution, etc. | 2018; c2016 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 816 |
| 500 ## - GENERAL NOTE | |
| General note | This book depicts marketing in contemporary and future India by providing a clear understanding of the marketing concepts, with due emphasis on developing application skills. It comprehensively discusses marketing management concepts and frameworks with numerous illustrations and cases in the Indian context. This revised and up-to-date text presents the evolving marketing scenario with the latest marketing data. The focus of the new edition is more on the ‘Innovations in Marketing‘ which are imperative for an emerging market like India. The text very well captures the marketing initiatives, practices and successes of Indian companies both in the domestic and more recently, in the global markets. In this edition, some of the relevant chapters have been retained in original form, and significant changes have been made in many others to make them contemporary with new data, research inputs and concepts. The book has been structured in the following six sections: The Marketing Environment, Assembling the Marketing Toolbox, Creating of Customer Value, Communication and Deliverance of Customer Value, Creating Sustainable Competitive Value and Growth, and Broadening Horizons. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Contents 1. Marketing Management Today Part 1: The Marketing Environment 2. The Customer 3. The Competition Part 2: Assembling the Marketing Toolbox 4. Marketing Planning 5. Marketing Research and Information Systems 6. Consumer Behaviour 7. Organizational Buying Behaviour 8. Segmenting and Targeting 9. Market Measurement and Demand Forecasting Part 3 : Creating of Customer Value 10. Product Management 11. New Product Decisions 12. Brand Management and Decisions 13. Customer Service 14. Pricing Decisions Part 4: Communication and Deliverance of Customer Value 15. Integrated Marketing Communications 16. Advertising Management 17. Sales Promotion and Public Relations 18. Managing the Sales Function 19. Managing the Distribution Function 20. Retail Management 21. Direct Marketing Part 5: Creating Sustainable Competitive Value and Growth 22. Marketing Strategy 23. Customer Relationship Management 24. Marketing Performance and Control 25. Marketing Organization Part 6: Broadening Horizons 26. Global Marketing 27. Services Marketing 28. Rural Marketing Cases |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Entrepreneurship |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Permanent Location | Current Location | Shelving location | Date acquired | Cost, normal purchase price | Full call number | Barcode | Date last seen | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| BSDU Knowledge Resource Center, Jaipur | BSDU Knowledge Resource Center, Jaipur | General Stacks | 2019-09-16 | 925.00 | 658.8 SAX | 017919 | 2020-02-12 | 925.00 | 2019-09-16 | Books | |||||
| BSDU Knowledge Resource Center, Jaipur | BSDU Knowledge Resource Center, Jaipur | General Stacks | 2019-09-16 | 925.00 | 658.8 SAX | 017920 | 2020-02-12 | 925.00 | 2019-09-16 | Books |