Social Media Intelligence (Record no. 2483)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02659nam a22002177a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20200224121038.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 200118b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 978-1-107-45153-7 |
| 028 ## - PUBLISHER NUMBER | |
| Source | Allied Informatics, Jaipur |
| Bill Number | 7084 |
| Bill Date | 13/01/2020 |
| Purchase Year | 2019-20 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | BSDU |
| Language of cataloging | English |
| Transcribing agency | BSDU |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 302.231 |
| Item number | MOE |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Moe,Wendy W. |
| 245 ## - TITLE STATEMENT | |
| Title | Social Media Intelligence |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Delhi |
| Name of publisher, distributor, etc. | Cambridge University Press |
| Date of publication, distribution, etc. | 2017 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 194 |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | In the world of Facebook, Twitter and Yelp, water-cooler conversations with co-workers and backyard small talk with neighbors have moved from the physical world to the digital arena. In this new landscape, organizations ranging from Fortune 500 companies to government agencies to political campaigns continuously monitor online opinions in an effort to guide their actions. Are consumers satisfied with our product? How are our policies perceived? Do voters agree with our platform? Measuring online opinion is more complex than just reading a few posted reviews. Social media is replete with noise and chatter that can contaminate monitoring efforts. By knowing what shapes online opinions, organizations can better uncover the valuable insights hidden in the social media chatter and better inform strategy. This book can help anyone facing the challenge of making sense of social media data to move beyond the current practice of social media monitoring to a more comprehensive use of social media intelligence. Discusses a wide range of applications with examples and case studies drawn from consumer brands, political campaigns and celebrity image management Rich in both the theoretical foundations and the practical applications related to social media behavior and marketing Uses the science of opinion to better understand social media behavior, metrics and strategy Contents Part I. Foundations: 1. The beginnings of social media intelligence 2. From politics to new products to sports, everyone has an opinion Part II. Online Opinion or Online Noise: 3. Why do we share our opinions? 4. The social effects of strangers Part III. Conversational Trends: 5. Opinion ecosystems and the evolution within 6. Is social media fragmenting the population? Part IV. Social Media Intelligence: 7. Managing social media communities for better social media intelligence 8. Cutting through the online chatter 9. Intelligence integration 10. Building social media intelligence into our strategies 11. Moving from social media monitoring to social media intelligence. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Social Media |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Schweidel,David A. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Permanent Location | Current Location | Shelving location | Date acquired | Cost, normal purchase price | Full call number | Barcode | Date last seen | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| BSDU Knowledge Resource Center, Jaipur | BSDU Knowledge Resource Center, Jaipur | General Stacks | 2020-01-18 | 795.00 | 302.231 MOE | 018042 | 2020-02-12 | 795.00 | 2020-01-18 | Books |