Marketing Research
By: Gupta, S L.
Material type:
BookPublisher: New Delhi Excel Books 2018Description: 596.ISBN: 978-81-7466-345-6.Subject(s): ManagementDDC classification: 658.83
| Item type | Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
Books
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BSDU Knowledge Resource Center, Jaipur General Stacks | 658.83 GUP (Browse shelf) | Available | 017341 |
Marketing Research is designed to serve as a textbook on marketing research and design for people studying or pursuing the discipline of management. The book contains Indian examples on Product Research, Consumer Research, Motivation Research, etc. It also includes more than 50 cases which would enable the reader in understanding even the most complex multivariate technique in a very simple manner.
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