Marketing Management: Indian Cases
By: Gupta, Prachi and Others.
Material type:
BookPublisher: Noida Pearson India Education Services Pvt. Ltd. c2018Description: 23.6; E.7.ISBN: 978-93-325-8710-6.Subject(s): ManagementDDC classification: 658.8
| Item type | Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
Books
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BSDU Knowledge Resource Center, Jaipur General Stacks | 658.8 GUP (Browse shelf) | Available | 017400 |
Contents:
Case 1 MTR FOODS- A Marketing Marvel
Case 2 Customer Value- Explored, created, communicated & Delivered
Case 3 Customer Loyalty- The Ultimate Objective of Every marketer
Case 4 Starbucks India: The Human coffee Experience
Case 5 The Techy Amazon Insight
Case 6 Consumer Behaviour- Its Wide Facets and Deep Implications
Case 7 Zicom- Leveraging Corporate Trust and Technical Strengths in the B2B Market
Case 8 Facebook: Business Connections in India and china
Case 9 Who will buy XYLO- Mahindra and Mahindra
Case 10 Kellogg's Cornflakes in India: Finding a Platform that connects
Case 11 Nivea- managing the Legacy Brand
Case 12 The Call of the Competition
Case 13 Fevicol- The Iconic Bond
Case 14 Designing and managing Services
Case 15 Aaschi masala- Entering the North Indian masala Category
Case 16 SLICEROOMS: A Slice of Time, A Cut of Profits
Case 17 Oreo in India- Launching and Establishing a Global Brand In India Using Integrated marketing communications Effectively
Case 18 Wonder Cement- Building a Strong Brand Through
Case 19 A case study on direct marketing of wedding returns gifts
Case 20 Selling Process in Animal Nutrition and Health Industry
Case 21 Amazon.com Adaptts its Retail Business in India
Case 22 E-Marketing Models: Retailers Perspectives A Case of Groupon
Case 23 Unilever: Working Beyond the Horizon
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