Whether you’re dreaming about starting a business, learning about entrepreneurship or on the brink of creating a new opportunity right now, don’t wait. Open this updated bestseller. Inside you’ll find everything you need, including:

a new and popular way to learn about and to practice entrepreneurship.
new practical exercises, questions and activities for each step in your process.
specific principles derived from the methods of expert entrepreneurs.
over seventy updated case briefs of entrepreneurs across industries, locations and time.
new applications to social entrepreneurship, technology and to large enterprises.
plentiful connections to current and foundational research in the field (Research Roots)
brand new chapter on "The Ask" - strategies for initiating the process of co-creating with partners
data that will challenge conventional entrepreneurship wisdom
a broader perspective on the science of entrepreneurship
In this vibrant updated edition, you will find these ideas presented in the concise, modular, graphical form made popular in the first edition, perfect for those learning to be entrepreneurs or those already in the thick of things.

If you want to learn about entrepreneurship in a way that emphasizes action, this new edition is vital reading. If you have already launched your entrepreneurial career and are looking for new perspectives, take the effectual entrepreneurship challenge! this book is for you. If you feel that you are no longer creating anything novel or valuable in your day job, and you’re wondering how to change things, this book is for you.

Anyone using entrepreneurship to create the change they want to see in the world will find a wealth of thought-provoking material, expert advice and practical techniques in these pages and on the accompanying website: www.effectuation.org

Table of Contents
Part I: What We Know About Entrepreneurs and Entrepreneurship

1. Roadmaps, Myths and the Bahamas

2. Good Ideas Are Everywhere

3. Most Ventures Require Little Startup Capital 4. Fail Cheap And Learn Quickly

5. The Plunge Doesn’t Have To Be A Plunge At All

Part II: How (Expert) Entrepreneurs Think

6. Prediction, Risk and Uncertainty

7. Opportunities Are Created As Well As Discovered 8. Managing Uncertainty Through Control

9. The Effectual Logic Of Expert Entrepreneurs

Part III: The Nuts And Bolts Of Venturing: Effectuation In Action

10.The Bird-In-Hand Principle: Start With What You Have

11. Transforming Means into Something Valuable

12. The Affordable Loss Principle: Risk Little, Fail Cheap

13. Using Slack for Bootstrap Financing

14. The Crazy Quilt Principle: Form Partnerships

15. Asking Potential Partners to Make Commitments

16. The Lemonade Principle: Leverage Surprise

17. Putting It Together: The Effectuation Process

Part IV: I Am An Entrepreneur Now: How Far Can I Go?

18. Ownership, Equity And Control: Manage Stakeholders

19. Business Plans and Business Models

20. The Venture Grows Up: Create an Entrepreneurial Culture

Part V: Applications of Effectuation

21. Brand as Venture Identity: Marketing You

22. Technology

23. Entrepreneurship As a Technology for Social Change

Conclusion

Directory of "Practically Speaking" Sections By Topic