Network 18: The Audacious Story of a Start-up That Became a Media Empire
By: Kannan, Indira.
Material type:
BookPublisher: Gurgaon Penguin Random House India Pvt. Ltd., 2016Description: 319.ISBN: 978-0-143-42896-1.Subject(s): JournalismDDC classification: 070.43
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BSDU Knowledge Resource Center, Jaipur General Stacks | 070.43 KAN (Browse shelf) | Available | 017558 |
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As Indians got their first taste of satellite television during the first Gulf War, Raghav Bahl saw his future in the signals flickering across the small screen. Armed with burning ambition, keen business sense and amazing audacity, he assembled a group of talented professionals and rank beginners to launch one of India’s earliest start-up success stories. Starting from a small room in New Delhi’s Safdarjung Enclave, Television Eighteen (TV18) grew into Network18, one of India’s biggest media conglomerates spanning television, print, films, the Internet, business and general news, drama and entertainment. In less than two decades filled with excitement, adventure and frequent crises, Network18 launched pioneering properties, television and film careers and racked up partnerships with blue-chip media brands like CNBC, CNN and Viacom. But a mix of hubris, overreaching and external factors set it up for a free fall.
This is a story of brilliant ideas, severe setbacks, naked aggression, spectacular victories and fatal flaws. It’s a story of a media empire that could only have been Made in India.
Contents:
Part I
1. Lessons from a Legend
2. Small Screen, Big Dreams
3. He Needs to Be the Boss
4. A Leap of Faith
5. A Family of Friends
6. Problems of Plenty
7. Always Ahead of the Times
8. Hot, Hot, Hot
9. Snakes and Ladders
Part II
10. A Channel Is Born
11. Murdoch's Long Shadow
12. Making News
13. Ambition, Aggression, Audacity
14. The Year of Living Dangerously
15. Hits and Misses
16. Going, Going...
17. A White Knight?
18. Over and Out
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