Super Marketwala: Secrets to Winning consumer India
By: Mall, Damodar.
Material type:
BookPublisher: Gurgaon Penguin Random House India Pvt. Ltd., 2018Description: 288.ISBN: 978-8-184-00385-7.Subject(s): ManagementDDC classification: 658.879
| Item type | Current location | Call number | Status | Date due | Barcode |
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Books
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BSDU Knowledge Resource Center, Jaipur General Stacks | 658.879 MAL (Browse shelf) | Available | 017587 |
Supermarketwala, Damodar Mall's intriguing and revelatory debut book, answers these questions and much more. Damodar, in Supermarketwala, provides the very basics for the growth of modern retail and consumerism in India, through interesting and carefully studied consumer behaviour, an art that few in his domain possess. Supermarketwala, is intended to be the go-to book for all consumer business enthusiasts and readers alike, who wish to understand how and why we as consumers behave in a certain manner at different places. These insights, which are the analyses of the sector so far, could become the pillars for shaping successful consumer products and retail businesses in the huge consumer economy that India will soon be.
Contents:
Part 1 Lifestyle
Part 2 Retailing Habits
Part 3 Crunch Time
Part 4 Fashion Code
Part 5 Sales Pitch
Part 6 Winning Statement
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