Contents:
Section: 1 The Challenge of Entrepreneurship
1. The Foundations of Entrepreneurship
2. Ethics and Social Responsibility: Doing the Right Thing
3. Inside the Entrepreneurial Mind: From Ideas to Reality

Section 2: The Entrepreneurial Journey Begins
4. Conducting a Feasibility analysis and Designing a Business Model
5. Crafting a Business Plan and Building a Solid Strategic Plan
6. Forms of business Ownership and Buying and Existing Business
7. Franchising and the Entrepreneur

Section 3: Launching the Business
8. Building a Powerful Bootstrap Marketing Plan
9. E-Commerce and the Entrepreneur
10. Pricing and Credit Strategies
11. Creating a Successful Financial Plan
12. Managing Cash Flow

Section 4: Putting the Business Plan to Work: Sources of Funds
13. Sources of Financing: Equity and Debt
14 Choosing the Right Location and Layout
15 Global Aspects of Entrepreneurship
16 Building a New Venture Team and Planning for the Next Generation
Appendix The Daily Perc Business Plan
Cases
Name Index
Subject Index

Entrepreneurship is a fast-growing and ever-changing discipline. Of late,people of all ages, backgrounds, and nationalities are launching businesses of their own and, in the process, are reshaping the world�s economy. The purpose of this book is to open the readers� mind to the possibilities, the challenges, and the rewards of owning their own business and to provide the tools they will need in order to be successful if they choose the path of entrepreneurship. In the revised eighth edition, the authors have provided plenty of practical, �hands-on� tools and techniques to make new business ventures successful. Thisbook provides the tools to help teach students the right way to launch and manage a small businesswith the staying power to succeed and grow. Highlights of this Edition
Most of the real-world examples,which allowsthe readers to see how entrepreneurs areputting into practice the learnt concepts,are new
A new chapter �Ethics and Entrepreneurship: Doing the Right Thing� is included. It provides the readers a framework for making ethical decisions in business
Extensive and updated coverage of important topics like using the business model canvas to refine a business idea and using social media, including Facebook, Twitter and YouTube, as bootstrap marketing tools
The popular feature �Hands On: How To . . .,� which selects a concept from each chapter andexplains how readers can put that into practice in their own company, is also revised
�You Be the Consultant�, another feature popular among the students and professors, is inserted in every chapter. It describes a decision an entrepreneur faces and asks the reader to play the role of consultant and advise the entrepreneur on the best course of action. This feature includes the fascinating stories of how entrepreneurs came up with their business ideas
This edition includes ten brief cases, eight of them new to this edition, covering a varietyof topics. All of the cases are about small companies, which can be researched online
The content of every chapter reflects the most recent statistics, studies, surveys, and research about entrepreneurship and small business management.