The Creation of Wealth: The Tatas from the 19th to the 21st Century
By: Lala, R. M.
Contributor(s): Foreword by Tata, J R D | Epilogue by Tata, Ratan N.
Material type:
BookPublisher: Gurgoan Penguin Random House India Pvt. Ltd., 2006Description: 307.ISBN: 978-0-143-06224-0.Subject(s): Economics | EntrepreneursDDC classification: 338.70954
| Item type | Current location | Call number | Status | Date due | Barcode |
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Books
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BSDU Knowledge Resource Center, Jaipur General Stacks | 338.70954 LAL (Browse shelf) | Available | 017687 |
When Jamsetji Tata started a trading firm in 1868, few could have guessed that he was also opening an important chapter in the making of modern India. Jamsetji saw that the three keys to India's industrial develoent were steel, hydroelectric power, and technical education and research. A century and a half later, the Tatas can claim with justice to have lived up to the vision of their founder. But the road to success has never been smooth. Appearing for the first time in this edition is the story of how the Tatas, with Ratan Tata at the helm, have had to grapple with change in the post-1992 era of economic reforms. In a frank epilogue, Ratan Tata talks about the difficulties he faced in implementing change, including resistance from his colleagues. The Creation of Wealth is R.M. Lala's best-selling account of how the Tatas have been at the forefront in the making of the Indian nation"not just by their phenomenal achievements as industrialists and entrepreneurs but also by their signal contributions in areas like factory reforms, labour and social welfare, medical research, higher education, culture and arts, and rural develoent.
Contents:
SECTION A- 1874 to 1991
Part 1- The Spirit of Adventure
1. The man and his vision
2. The steel saga
3. Impulse to learning
4. A lamp is lit
5. The Taj Mahal
6. A Breath of Fragrance
7. Those Mad, Mad Days
8. Wings for a Nation
9. Treasures from the Sea
10. The Cult of Excellence
11. Cup of Awakening
12. Dreamers and Performers
Part 2- Ripple Effects
13. On Industry
14. Beyond Business
15. On People
16. Creating a New Industrial Culture
Part 3- The Facts
17. How Do Tatas Function?
SECTION B- 1992 to 2003
18. Liberalization: Challenge & Response
19. Dramatic Turnarounds
20. Planning Ahead for Success
21. Growth Points for the Future
22. Some Performers
23. Tata Philanthropy- Vision, compassion, Attainment
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