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The Art of Creative Thinking

By: Judkins, Rod.
Material type: materialTypeLabelBookPublisher: London Hodder & Stoughton Ltd 2015Description: 281.ISBN: 978-1-444-79448-9.Subject(s): PsychologyDDC classification: 153.35
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153.35 RUD (Browse shelf) Available 017685
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152.33 DUH The Power of Habit 152.33 DUH The Power of Habit 153.1 ATE Memory: How to develop, Train (Hindi) 153.35 RUD The Art of Creative Thinking 153.35 SON Build the life You want 153.35 SON Design your thinking 153.35 SON Design your thinking

The Art of Creative Thinking reveals how we can transform our businesses, our society and ourselves through a deeper understanding of human creativity. Rod Judkins, a lecturer in creativity at the world-famous St Martin's College of Art, will examine the behaviour of successful creative thinkers and explain how all of us can learn from them to improve our lives. Judkins will draw on an extraordinary range of reference points, from the Dada Manifesto to Andy Warhol's studio, via Steve Jobs, Nobel Prize winning economists and many others, and distil a lifetime's expertise into 90 succinct chapters. Along the way he shares the story of most successful class in educational history (in which every single student won a Nobel prize); shows why graphic nudity during public speaking can be both a curse and surprisingly persuasive; and reveals why, in the twenty-first century, it's technically illegal to be as good as good as Michelangelo.

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