Start With Why: How Great Leaders Inspire Everyone to take Action
By: Sinek, Simon.
Material type:
BookPublisher: New Delhi Penguin Random House 2011Description: 246.ISBN: 978-0-241-95822-3.Subject(s): Management | EnterpreneurshipDDC classification: 658.4092
| Item type | Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
Books
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BSDU Knowledge Resource Center, Jaipur General Stacks | 658.4092 SIN (Browse shelf) | Available | 017683 |
START WITH WHY shows that the leaders who’ve had the greatest influence in the world all think, act, and communicate the same way — and it’s the opposite of what everyone else does. Sinek calls this powerful idea The Golden Circle, and it provides a framework upon which organizations can be built, movements can be led, and people can be inspired. And it all starts with WHY.
Contents:
Part I A world that doesn't start with why
Assume you know
Carrots anThe d sticks
Part II An alternative perspective
The Golden circle
This is not opinion, This is biology
Clarity, Discipline and Consistency
Part III Leaders need a following
The Emergence of Trust
How a Tipping Point Tips
Part IV How to rally those who believe\
Start with Why, but know HOW
Know WHY, Know HOW, Then WHAT?
Communication is not about speaking, it's about listening
Part V The biggest challenge is success
When why goes Fuzzy
Split Happens
Part VI Discover Why
The Origins of a WHY
The New Competition
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