A self help book for those seeking out entrepreneurial action, Making The Move makes no bones of redefining this genre of business enterprise. Here entrepreneurship becomes more than a career choice and the authors egg readers into realizing the latent potential within themselves and the financial market.

Contents
Part I
1. Re-defining Entrepreneur and Entrepreneurship
2. Essentials of Entrepreneurship
3. Initial Phase of Entrepreneurship
4. Understanding Finance
5. Conversion to Serious Business
6. Scaling the Business- "Realising the Vision"
7. Human Resource Management
8. Marketing Expertise
9. Brand Development and Management
Part II
Our Own Story
Part III
Experience Cannot be Taught
Entrepreneurship is the Way to Live
Follow Your Instincts
The Fashion Guru
Dance from the Heart
Challenges for the Entrepreneur
Obsessive Passion
Gaining a Winning Edge
Globalising a Legacy
Escorts Towards Newer Horizons
Entrepreneurs and Entrepreneurship
Yes, You Can Do It!
Spreading the Technology Information
Creating a Groundswell of Computer Professionals
Dare to Dream, Dare to Fail, Dare to Resurrect, Dare to Succeed
Putting Your Money Where your mouth is
Entrepreneurship in the Internet Era
Sharp Focus is a Must

Make The Move: Demystifying Entrepreneurship begins with a definition of the instrument of entrepreneurship. Entrepreneurs are the resilient leaders behind every successful enterprise and the authors do much to uncloak that breed of all assumptions. The book is divided into three sections where the first deals with motivating readers into making the move. Here it plays out the initiation of the entrepreneur into the essential tools and tips that are handy to realising a vision. Whether it be understanding finance or human resource management, the book doesn’t leave many stones unturned.

The second part is a personal journey of the authors as they recount their accounts in starting up Appin technologies. Here, as throughout the rest of the book, the authors use simple analogies and explanations to get across their point. Juxtaposing vision against realities and circumstances, Make The Move: Demystifying Entrepreneurship shows how it is possible to move past the latter.

The third part deals with various entrepreneurs who are success stories in their own right as they dispense lessons unique to their experiences. Ambika Pillai elucidates on the importance of self learning while Arjun Malhotra offers advice on the business instinct that he considers most important. There are a number of contributors in this section from different walks of businesses such as fashion, software and dance among many others.

With a delicious recipe for success, Make The Move: Demystifying Entrepreneurship balances narrative and matter in a invigorating manner and this is the success of the book itself. With only a slim 158 pages to its credit, it sure packs in a lot of content.