Cretivity in Product Innovation
By: Goldenberg, Jacod.
Contributor(s): Mazursky, David.
Material type:
BookPublisher: New York Cambridge University Press c2002Description: 224.ISBN: 978-0-521-00249-3.Subject(s): EntrepreneurshipDDC classification: 658.57
| Item type | Current location | Collection | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
Books
|
BSDU Knowledge Resource Center, Jaipur | Reference | 658.57 GOL (Browse shelf) | Not For Loan | 017922 |
Browsing BSDU Knowledge Resource Center, Jaipur Shelves , Collection code: Reference Close shelf browser
|
|
|
|
|
|
|
||
| 658.45 KUM Communication Skills | 658.45 KUM Communication Skills | 658.478 JHA Cybersecurity for Industrial Control Systems : SCADA, DCS, PLC, HMI, and SIS | 658.57 GOL Cretivity in Product Innovation | 658.575 2 OTT Product Design : Technique in Reverse Engineering and New Product Development | 658.87 BHA Retail Management | 669 DIL Metal Engineering Textbook |
Creativity in Product Innovation describes a remarkable technique for improving the creativity process in product design. Certain 'regularities' in product development are identifiable, objectively verifiable and consistent for almost any kind of product. These regularities are described by the authors as Creativity Templates. This book describes the theory and implementation of these templates, showing how they can be used to enhance the creative process and thus enable people to be more productive and focused. Representing the culmination of years of research on the topic of creativity in marketing, the Creativity Templates approach has been recognised as a breakthrough in such journals as Science, Journal of Marketing Research, Management Science, and Technological Forecasting and Social Change. It has been successfully implemented through workshops in international companies including Philips Consumer Electronics, Ford Motor Co., Ogilvy & Mather Worldwide, Kodak, Coca-Cola and many others.
Contents
Part I Theoretical framework
1. Codes of Product Evolution- a Source for Ideation
2. Revisiting the View of Creativity
3. A critical review of Popular Creativity-enchancement Methods
Part II The Creativity Templates
4. The Attribute Dependency Template
5. The Forecasting Matrix
6. The Replacement Template
7. The Displacement Template
8. The Component Control Template
Part III A closer look at Templates
9. Templates in Advertising
10. Further Background to the Template Theory
Part IV Validation of the Templates theory
11. Demarcating the creativity templates
12. The Primacy of templates in success and failure of products
There are no comments for this item.