Tourism Marketing For Cities and Towns: Using Branding and events to attract tourists Kolb, Bonita M.
By: Kolb, Bonita M.
Contributor(s): Kolb, Bonita M.
Material type: BookPublisher: New Delhi Elsevier Inc. 2007Description: 310.ISBN: 978-81-312-0915-8.Subject(s): HospitalityDDC classification: 659.2930776Item type | Current location | Call number | Status | Date due | Barcode |
---|---|---|---|---|---|
Books | BSDU Knowledge Resource Center, Jaipur General Stacks | 659.2930776 KOI (Browse shelf) | Available | 018098 |
Contents
1. Tourism to cites and Town
2.Marketing theory and The External Environment
3.Tourism Product Analysis
4.Strategic Analysis
5.Segmenting and Targeting Potential Tourists
6.Tourist Purchase Behavior
7.Tourism Research
8.Packaging the Tourism Product
9.Branding Tourism Destinations
10 Advertiseing and Public Relations
11.Sales Incentives, Direct marketing, and Website Development
12.Trade Promotion, Building,and Collaboration
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