Retail ventures become successful due to a variety of reasons but major dilemma for retail entrepreneurs is the secret formula for continued success. The book provides the entire gamut of carefully crafted success themes which covers the retail business in its entirety. Competition gives the benefit of large product range, brands and competitive prices to the buyers.
Retail management is similar to the comprehensive management of a luxury liner that calls for round the clock operations. Retail operations starting from vendor and retailer selections through which the business gets its full impact when the customer gets the product/brand he wants, where he wants and when he wants. Virtual determinants of retail success have been thoroughly covered in the book besides the regular retail business areas
The book describe retail entrepreneurs selection of dealers, their motivation for selling their products in preference to competitive brands. Sales calls made on retailers by the principles, including call objective, call planning, call closure and feedback are highlighted for the benefit of the readers.

Contents
Retail Management-an Introduction
Retail Operating Plan
Locating New Customers
Retail Brand Management
Strategic Human Resource Management in Retail
Retail Specifics
External Business Environment
Motivating Retail – Critical Success Factors
Merchandising and Inventory Planning for Retail
Retail Pricing Strategies
Retail Economics Worldwide and Competitive Advantage on e-Retailing
Purchase, Stores, Inventory and Logistics in Retail Management
Strategies for Retail Advertising, Promotion and PR
Marketing Research
Consumer Behaviour and Market Segmentation
Comprehensive Retail Strategy
Case Studies
Understanding Case Studies
Pharma Retailing
Reliance Retailing
FMCG Retail
HDFC Bank
TESCO
Westside Store
Complete Retail Plan
Carrefour
Marks & Spencer Department Store
Changes in the Oil Industry Retailing
Wal-Mart
Subhiksha
Kinetic Honda case
Shoppers Stop
Bata Factory Store
Maruti Retail
Index

Salient Features
Salient Features:

The book deals in all the aspects of retail business management including origin, customer studies, marketing, merchandizing and inventorying, pricing, HR aspects, competitive advantage and so on.
The chapters are followed by 16 case studies from the real business world.
Copious number of examples have been included to illustrate the concepts.
Each chapter provides an aim and outcome before explaining the topic per se.