Fundamentals of Entrepreneurship
By: Nandan, H.
Material type:
BookPublisher: Delhi PHI Learning Pvt. Ltd. 2015,c2013Edition: 3rd.Description: 267.ISBN: 9788120347502.Subject(s): ManagementDDC classification: 658.421
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BSDU Knowledge Resource Center, Jaipur | 658.421 NAN (Browse shelf) | Available | 001352 | ||
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BSDU Knowledge Resource Center, Jaipur | 658.421 NAN (Browse shelf) | Available | 001353 | ||
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BSDU Knowledge Resource Center, Jaipur | Not for Loan | 658.421 NAN (Browse shelf) | Not For Loan | 001354 | |
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BSDU Knowledge Resource Center, Jaipur | 658.421 NAN (Browse shelf) | Available | 001355 | ||
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BSDU Knowledge Resource Center, Jaipur | 658.421 NAN (Browse shelf) | Available | 001356 |
The new edition of this compact text continues to serve as an essential guide to students and entrepreneurs for establishing a new venture. The book shows the reader, in an easy to understand style, how to mobilize resources, how to tap market opportunities, how to conduct feasibility studies, and how to promote new ventures. Besides, the book discusses in detail the various techniques of product and process development and the method of product pricing.
The book is intended primarily as a text for undergraduate students of commerce and undergraduate and postgraduate students of management. It would equally be useful for students pursuing diploma courses in entrepreneurial development. In addition, the book should prove extremely valuable and handy to anyone who wishes to launch his career as an entrepreneur.
Contents
Chapter 1 Concept of Entrepreneurship and the Entrepreneur
Chapter 2 Different Forms of Entrepreneurship
Chapter 3 Entrepreneurship—Roles in Different Environment
Chapter 4 The Entrepreneur and the Law
Chapter 5 Promotion of Venture
Chapter 6 Financing New Ventures
Chapter 7 Project Planning and Feasibility Studies
Chapter 8 Product and Process Development
Chapter 9 Product Pricing
Chapter 10 Business Location
Appendices
References
Index
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