Marketing of Tourism and Alled Services
By: Sharma, Keshav, Chauhan, Vinay, Nagar, Komal.
Contributor(s): Rachna.
Material type:
BookPublisher: New Delhi Kanishka Publishers Distributors 2016Description: 258.ISBN: 9788184577051.Subject(s): EconomicsDDC classification: 338.479 1
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BSDU Knowledge Resource Center, Jaipur | 338.479 1 SHA (Browse shelf) | Available | 002518 | ||
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BSDU Knowledge Resource Center, Jaipur | 338.479 1 SHA (Browse shelf) | Available | 002519 | ||
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BSDU Knowledge Resource Center, Jaipur | Not for Loan | 338.479 1 SHA (Browse shelf) | Not For Loan | 002520 |
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The dynamics of tourism as a global socio economic phenomenon has emerged as the most important employment generating sector.Besides being a key driver of socioeconomic growth in almost all growing economies , including India, where it has been witnessed as a substantial and vibrant business activity,tourism is fast becoming a potential game changer and a sunrise industry worldwide.This book advances knowledge and understanding of tourism sector and allied services as it deals with various dimensions of tourism marketing and promotion,including issues related to planning, product development, branding,use of online and social media in tourism marketing, service quality and tourist behaviour.This book also shows glimpses of specialised areas such as cuisine tourism, digital marketing in tourism,E-tourism and wellness tourism.This book is helpful for academicians, students,tourism professionals, travel guides, tour operators and other stakeholders interested in exploring opportunities marketing and promotion of tourism and allied services.
Contents ;
1.Influence of Food-Neophobia on Cuisine Tourism
2.An Exploration of Internal Service Qulity in Indina Five Star Hotels
3.Tourism Services in India-The case of Golden Triangle
4.Digital Marketing in Tourism and its Impact on Youth
5.Tourism marketing in Himachal.
6.Changing Perception of Customers towards E-tourism
7.Customer Experiential Value and its Impact on Satisfactio and behavioral Intentions.
8.Analysing Relationship between Gastronomy Tourism,Destination Image and Tourism behavioral Intentions
9.Travel Motivations and Travel Behavior of the Tourists Visiting Kashmir
10.Assesing Tourist's Mall shopping Versus
11.Impact of Social Media on Destination Promotion
12.Prospects and Challenges of Developing
13.Deciphering Ruraling in Rural Tourism
14.Destination Rebuilding
15.Marketing for Tourism,Hospitality and Service Industry
16.Sustainable Tourism Entrepreneurial Practices
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