From Start-up to Global Success: The Zensar Story
- New Delhi Sage Publications India Pvt. Ltd. 2016
- 258
Contents: A Look at the Indian IT Industry Zensar- Building Credibility and Stature Building a Credible Full- Services Organization Thinking Vertically Inorganic Growth at Zensar- The Acquisition Journey Profit Maximization- New Levers and Ideas Motivating People- The Secret Sauce The Story of Smiles- Corporate Social Responsibility at Zensar Vision for a Digital World Toward a Billion Dollar Zensar The Last Word by Harsh V Goenka
In this interesting and insightful account, Ganesh Natarajan and Prameela Kalive reveal the story behind Zensar’s success—a story that has seen revenues multiply, share prices jump manifold, and customer satisfaction become an industry benchmark. This is one company that customers respect, employees love, and the community adores.