Vaitheeswaran, K. <br/><br/>
Failing To Succeed: The story of India's First e-commerce company 

 - New Delhi  Rupa Publication India Pvt, Ltd  2017 
 - 205 
<br/><br/> n 1999, when hardly anyone in India transacted on the Internet, K. Vaitheeswaran co-founded India’s first e-commerce company. Yet, years later, when e-commerce was exploding in India—despite enjoying first-mover advantage—Indiaplaza shut down. What went wrong? Lack of funding? Wrong strategies? Or was it ‘something else’? For the first time ever, Vaitheeswaran reveals that it was […]<br/><br/> 
<br/><br/>Contents:<br/>1. The Click That Changed My Life<br/>2. Starting Up<br/>3. India's First B2C Pure-Play E-commerce Company<br/>4. Growing-Up Pangs<br/>5. Gong Offline: The Fabmall Story<br/>6. Indiaplaza and the Art of E-Commerce<br/>7. State of-the-Mart: Profiting from E-Commerce<br/>8. Endgame: Failing to Succeed 
<br/><br/><label>ISBN: </label>978-81-291-4802-5 
<br/><br/><label>Publisher. No.: </label> Allied Informatics, Jaipur 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Economics<br/>Entrepreneurship
<br/><br/><label>Dewey Class. No.: </label>381.1420954  / VAI