Part 2 Steer 5. Leap 6. Test 7. Measure 8. Pivot (or Perservere)
Part 3 Accelerate 9. Batch 10. Grow 11. Adapt 12. Innovate 13. Epilogue:Waste Not 14. Join the Movement
Endnotes Disclosures Acknowledgements Index
The world witnesses a number of people zealously starting their own businesses everyday. Some of them are even backed by the greatest ideas and commendable expertise. But in spite of such enthusiasts putting their sweat and blood into their dream projects, the world also witnesses everyday, a mighty big fraction of such businesses falling apart. What goes wrong in so many cases and what could save such fresh ventures is quite a challenging question. To answer this and to provide a safety net for all those determined to make their own startups work, Eric Ries writes this book, The Lean Startup: How Constant Innovation Creates Radically Successful Businesses.
Inspired by the Japanese and their Lean Manufacturing concept, Ries coined this ingenious business concept in 2011. It gradually became a movement in itself and is now recognized as a modern and scientific approach to build lucrative new businesses and equip them for lasting success. In this book, Ries brings together all the valuable insights he gained from launching and working with several startups himself.
The elementary philosophy presented in the book encourages entrepreneurs to eliminate steps and processes that do not add value to their system or clients. It introduces innovative ideas such as Validated Learning, Iterative Product Releases, Minimum Viable Product, and Continuous Deployment. Besides analyzing the reasons for premature failure of startups, it also examines ways in which new companies can considerably benefit from Validated Learning and cut down on the huge initial investments.
Ries also emphasizes on making companies capital efficient and enabling effective channelization of human creativity. He writes about getting rid of expensive overheads and fancy metrics in order to better focus on intuitively designing and launching products that customers really need. He even points out the importance of identifying and fostering creative business habits that contribute to the success of any business. The book unfolds the ways to entrepreneurial success that lie above and beyond lengthy business plans and boardroom meetings.