Start With Why: How Great Leaders Inspire Everyone to take Action
- New Delhi Penguin Random House 2011
- 246
START WITH WHY shows that the leaders who’ve had the greatest influence in the world all think, act, and communicate the same way — and it’s the opposite of what everyone else does. Sinek calls this powerful idea The Golden Circle, and it provides a framework upon which organizations can be built, movements can be led, and people can be inspired. And it all starts with WHY.
Contents: Part I A world that doesn't start with why Assume you know Carrots anThe d sticks
Part II An alternative perspective The Golden circle This is not opinion, This is biology Clarity, Discipline and Consistency
Part III Leaders need a following The Emergence of Trust How a Tipping Point Tips
Part IV How to rally those who believe\ Start with Why, but know HOW Know WHY, Know HOW, Then WHAT? Communication is not about speaking, it's about listening
Part V The biggest challenge is success When why goes Fuzzy Split Happens
Part VI Discover Why The Origins of a WHY The New Competition