Designing for Growth: A design thinking tool kit for managers
- New York Columbia University Press 2011
- 223
Jeanne Liedtka and Tim Ogilvie educate readers in one of the hottest trends in business: "design thinking," or the ability to turn abstract ideas into practical applications for maximal business growth. Liedtka and Ogilvie cover the mind-set, techniques, and vocabulary of design thinking, unpack the mysterious connection between design and growth, and teach managers in a straightforward way how to exploit design's exciting potential.
Exemplified by Apple and the success of its elegant products and cultivated by high-profile design firms such as IDEO, design thinking unlocks creative right-brain capabilities to solve a range of problems. This approach has become a necessary component of successful business practice, helping managers turn abstract concepts into everyday tools that grow business while minimizing risk.
Contents Section I: The why and how of Design thinking 1. Why design? 2. Four Questions, Ten Tools
Section II: What is? 3. Visualization 4. Journey Mapping 5. Value Chain Analysis 6. Mind Mapping
Section III: What if? 7. Brainstorming 8. Concept Development
Section IV: What wows? 9. Assumption Testing 10. Rapid Prototyping
Section V: What works? 11. Customer Co-Creation 12. Learning Launch
Section VI: Leading Growth and Innovation in Your Organization