Hotel Convention Sales, Services, and Operations
Golden-Romero, Pat
- United Kingdom Elsevier Butterworth Heinemann 2009
- 312
Contents 1 The Convention and meeting Industry : An overview 2. The Associations,Convention,And Meetings Markets 3. The Corporate Meetings Market 4. The Incentive,Smerf,and other Markets 5 . The Role of Convention Bureaus and others Destination marketing organizations 6.marketing and Advertising Strategies 7.Convention sales negotiations and contracts 8. Food and beverage function planning 9 Meeting room and Convention Planning 10 On-Site Event Planning:Servicing the event 11.Exhibition and trade show Industry overview 12. industry trends and resources