Golden-Romero, Pat

Hotel Convention Sales, Services, and Operations Golden-Romero, Pat - United Kingdom Elsevier Butterworth Heinemann 2009 - 312

Contents
1 The Convention and meeting Industry : An overview
2. The Associations,Convention,And Meetings Markets
3. The Corporate Meetings Market
4. The Incentive,Smerf,and other Markets
5 . The Role of Convention Bureaus and others Destination marketing organizations
6.marketing and Advertising Strategies
7.Convention sales negotiations and contracts
8. Food and beverage function planning
9 Meeting room and Convention Planning
10 On-Site Event Planning:Servicing the event
11.Exhibition and trade show Industry overview
12. industry trends and resources


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