Kolb, Bonita M. <br/><br/>
Tourism Marketing For Cities and Towns: Using Branding and events to attract tourists 
Kolb, Bonita M. 
 - New Delhi  Elsevier Inc.  2007 
 - 310 
<br/><br/>Contents<br/>1. Tourism to cites and Town<br/>2.Marketing theory and The External Environment <br/>3.Tourism Product Analysis<br/>4.Strategic Analysis<br/>5.Segmenting and Targeting Potential Tourists<br/>6.Tourist Purchase Behavior<br/>7.Tourism Research<br/>8.Packaging the Tourism Product<br/>9.Branding Tourism Destinations<br/>10 Advertiseing and Public Relations<br/>11.Sales Incentives, Direct marketing, and Website Development<br/>12.Trade Promotion, Building,and Collaboration<br/> 
<br/><br/><label>ISBN: </label>978-81-312-0915-8 
<br/><br/><label>Publisher. No.: </label> Allied Informatics, Jaipur 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Hospitality
<br/><br/><label>Dewey Class. No.: </label>659.2930776  / KOI