The Grid: The Decision-Making tool for every business (Including Yours)
- London Penguin Random House 2017
- 327
This ground-breaking book from award-winning author Matt Watkinson reveals the fundamental, inseparable elements behind the success of every business.
The Grid provides the mental scaffolding to help you:
· Evaluate and refine product and service ideas
· Reduce risk by considering the broader impact of strategic decisions
· Identify the root causes behind business challenges
· Anticipate the impact of changes in the market and turn them to your advantage
· Collaborate more effectively across teams
Combining practical guidance with real-world examples, The Grid will bring clarity and confidence to your business decision-making.
Contents Part 1: Fast Track 1. Constructing the Grid 2. The Elements of the Grid 3. Using the Grid in Practice
Part 2: Deep Dives 1. Wants and Needs 2. Rivalry 3. Offerings 4. Revenues 5. Bargaining Power 6. Costs 7. Customer Base 8. Imitability 9. Adaptability Final Thoughts Deep Dives- Executive Summary Recommended Reading References Complete Bibliography Index