Business Research Methods
By: Cooper, Donald R.
Contributor(s): Schindler, Pamela S | Sharma, J K.
Material type:
BookPublisher: New Delhi Tata McGraw Hill Education Pvt. Ltd. c2014;2019Edition: 12th.Description: 866.ISBN: 978-93-5316-119-4.Subject(s): ManagementDDC classification: 658.403072
| Item type | Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
Books
|
BSDU Knowledge Resource Center, Jaipur General Stacks | 658.403072 COO (Browse shelf) | Available | 017266 |
We are delighted to present the twelfth edition of Business Research Methods. This edition continues to equip the readers with richest and most comprehensive knowledge and skills involved in the basic research process. Real-world examples, decision-making processes and industrial expertise are evident by way of Snapshots, CloseUps, PicProfiles and Cases found throughout the text. Managerial decision-making is the underlying theme which includes discussion of the business contexts, statistical analysis of the data, survey methods, and reporting and presentation of the data. Plethora of web supplements contain Written Cases, Video Cases, Web Exercises, Articles, Samples, Student Sample Projects, Solutions Manual, etc.
Part 1: Introduction to Business Research
1. Research in Business
2. Ethics in Business Research
3. Thinking Like a Researcher
4. The Research Process: An Overview
5. Clarifying the Research Question through Secondary Data and Exploration
Part 2: The Design of Business Research
6. Research Design: An Overview
7. Qualitative Research
8. Observation Studies
9. Experiments
10. Surveys
Part 3: The Sources and Collection of Data
11. Measurement
12. Measurement Scales
13. Questionnaires and Instruments
14. Sampling
Part 4: Analysis and Presentation of Data
15. Data Preparation and Description
16. Exploring, Displaying, and Examining Data
17. Hypothesis Testing
18. Measures of Association
19. Multivariate Analysis: An Overview
20. Presenting Insights and Findings: Written Reports
21. Presenting Insights and Findings: Oral Presentations
Case index
Appendices
Appendix A: Business Research Requests and Proposals (with Sample RFP)
Appendix B: Focus Group Discussion Guide
Appendix C: Nonparametric Significance Tests Appendix D: Selected Statistical Tables
References
Glossary
Photocredits
Name Index
Company Index
Subject Index
There are no comments for this item.