The Fortune at the Bottom of the Pyramid: Eradicating poverty through profits
By: Prahalad, C K.
Material type:
BookPublisher: Noida Dorling Kindersley (India) Pvt. Ltd. 2014Description: 360.ISBN: 978-93-325-1892-6.Subject(s): Economics | EntrepreneurshipDDC classification: 338.881724
| Item type | Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
Books
|
BSDU Knowledge Resource Center, Jaipur General Stacks | 338.881724 PRA (Browse shelf) | Available | 017650 | |
CDs & DVDs
|
BSDU Knowledge Resource Center, Jaipur Audio Visual | 338.881724 PRA (Browse shelf) | Not for loan | CD844 |
Contents:
Introduction: Private sector and poverty: Progress During 2004-2009
The Market at the Bottom of the Pyramid
Products and services for the BOP
BOP: A global opportunity
The ecosystem for wealth creation
Reducing corruption: Transaction governance capacity
Development as Social Transformation
CEO Reactions to the Concept and the Book
Case: Jaipur Rugs: Connecting Rural India to Global Markets
Case: Casas Bahia: Retail for the Poor
Case: CEMEX: Homes for the Poor
Case: Hindustan Unilever: Lifebuoy Soap
Case: Hindustan Unilever: Iodized Salt
Case: Jaipur Foot: Prosthetics for the Poor
Case: Aravind Eye Care: The Most Precious Gift
Case: ICICI: Financial services for the poor
Case: ITC e-Choupal: Technology for the poor
Case: Voxiva: Health Alerts for All
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