000			01538nam a22002177a 4500
999			_c1774 _d1774
003			OSt
005			20180919091221.0
008			180919b ||||| |||| 00| 0 eng d
020			_a978-1-25-900503-9
028			_bAllied Informatics, Jaipur _c5265 _d03/09/2018 _q2018-19
040			_aBSDU _bEnglish _cBSDU
082			_a658.403072 _bGUP
100			_aGupta, S L
245			_aBusiness Research Methods
260			_aNew Delhi _bTata McGraw Hill Education Pvt. Ltd.
500			_a"This book is designed to discuss in a lucid and easy-to-understand manner, the theory as well as applied aspects of business research. With many examples from the Indian context and a number of application exercises covering various research tools and techniques, it will fulfill the requirements of the students as well as teachers of the subject. Designed to serve primarily as a text-book for business management students, it will also be useful as reference book by practicing managers and researchers in various fields."
504			_a1. Business Research : An Overview 2. Research Methods, Problems and Hypothesis 3. Business Research Designs 4. Methods and Techniques of Data Collection 5. Sampling 6. Attitude Measurement and Scales 7. Questionnaire Design 8. Data Preparation and Preliminary Analysis 9. Statistical Analysis and Interpretation of Data 10. Multivariate Analysis 11. T- Test and Anova 12. Business Research Report and Proposal Writing
650			_aManagement
700			_aGupta, Hitesh
942			_2ddc _cBK