000			03422nam a22002777a 4500
999			_c1776 _d1776
003			OSt
005			20180919093235.0
008			180919b ||||| |||| 00| 0 eng d
020			_a978-81-315-2036-9
028			_bAllied Informatics, Jaipur _c5265 _d03/09/2018 _q2018-19
040			_aBSDU _bEnglish _cBSDU
082			_a658.403072 _bZIK
100			_aZikmund, William G
245			_aBusiness Research Methods: A South-Asian Perspective
250			_b8th
260			_aDelhi _bCengage Learning India Pvt. Ltd. _c2016
300			_a746
500			_aA good manager needs to have insight into the previous happenings as well as the present situation in a business so as to be able to identify the underlying trends to develop short-term and long-term business strategies. These trends could relate to managing employees, using financial resource, studying target consumers, designing or formulating products, and promoting products effectively. Collecting useful information and analyzing it to identify underlying patterns require knowledge of research methods. Business Research Methods is intended to provide opportunities to learn about research methods (both qualitative and quantitative) and to apply them in the real business context through class-room discussions and exercises. Designed as a guide to students, researchers, and individuals carrying out business projects, this book explains how to formulate research questions, design a research plan, develop a survey questionnaire, and solve critical issues of sampling and data collection including detailed illustrations of statistical data analyses, interpretation of output, inference, and report writing. With this book, readers will get a firm grounding of each and every critical concept, method, and illustration.
504			_aChapter 1 The Role of Business Research Chapter 2 Information Systems and Knowledge Management Chapter 3 Theory Building Chapter 4 The Business Research Process: An Overview Chapter 5 The Human Side of Business Research: Organizational and Ethical Issues Chapter 6 Problem Definition: The Foundation of Business Research Chapter 7 Qualitative Research Tools Chapter 8 Secondary Data Research in a Digital Age Chapter 9 Survey Research: An Overview Chapter 10 Survey Research: Communicating with Respondents Chapter 11 Observation Methods Chapter 12 Experimental Research Chapter 13 Measurement and Scaling Concepts Chapter 14 Attitude Measurement Chapter 15 Questionnaire Design Chapter 16 Sampling Designs and Sampling Procedures Chapter 17 Determination of Sample Size: A Review of Statistical Theory Chapter 18 Fieldwork Chapter 19 Editing and Coding: Transforming Raw Data into Information Chapter 20 Basic Data Analysis: Descriptive Statistics Chapter 21 Univariate Statistical Analysis Chapter 22 Bivariate Statistical Analysis: Differences Between Two Variables Chapter 23 Bivariate Statistical Analysis: Measures of Association Chapter 24 Multivariate Statistical Analysis Chapter 25 Communicating Research Results: Report Generation, Oral Presentation, and Follow-Up Appendix: Statistical Tables Glossary of Frequently Used Symbols Glossary Endnotes Index
650			_aManagement
700			_aBabin, Barry J,
700			_aCarr, Jon C
700			_aAdhikar, Atanu
700			_aGriffin, Mitch
942			_2ddc _cBK