000 02676nam a22002537a 4500
999 _c1875
_d1875
003 OSt
005 20181101123043.0
008 181101b ||||| |||| 00| 0 eng d
020 _a978-0-19-807263-8
028 _bAllied Informatics, Jaipur
_c5555
_d29/10/2018
_q2018-19
040 _aBSDU
_bEnglish
_cBSDU
082 _a658.421
_bROY
100 _aRoy, Rajeev
245 _aEntrepreneurship
250 _b2nd
260 _aNew Delhi
_bOxford University Press
_c2018
300 _a571
500 _aThe second edition of Entrepreneurship is designed to meet the needs of management students and entrepreneurs. It aims to familiarize readers with the ground realities of starting and managing their own businesses. The book explains concepts based on original research and the author's own experience in setting up and running entrepreneurial ventures.
504 _aTable of contents Section I Foundations Chapter 1. Understanding Entrepreneurship Chapter 2. Growth of a Business Idea Chapter 3. Intellectual Property Chapter 4. Family Business Chapter 5. Doing Business in India Chapter 6. Entrepreneurial Support Section II Mobilizing Resources Chapter 7. Buying a Business Chapter 8. Entrepreneurial Finance Chapter 9. Business Models Chapter 10. Making a Business Plan Section III Operations and Management Chapter 11. Managing Operations Chapter 12. Human Resource Management Chapter 13. Entrepreneurial Marketing Chapter 14. New Product Development Chapter 15. E-Business Chapter 16. Networking Chapter 17. Project Management Section IV Growth and Social Responsibilities Chapter 18. Growth Chapter 19. Exit Strategies Chapter 20. Social Responsibility Chapter 21. The Social Entrepreneur
520 _aThe second edition of Entrepreneurship is designed to meet the needs of management students and entrepreneurs. It aims to familiarize readers with the ground realities of starting and managing their own businesses. The book explains concepts based on original research and the author's own experience in setting up and running entrepreneurial ventures. The book discusses all aspects of starting a business. It starts with the concept of idea generation, intellectual property, and the various issues related to doing business in India. The section on mobilizing resources elaborates on sources of finance and business plans. The day-to-day operations of an entrepreneurial enterprise, such as marketing, human resources, project management, etc., have been discussed in detail. The book also discuses growth and exit strategies.
650 _aManagement
650 _aEntrepreneurship
942 _2ddc
_cBK