000			01722nam a22002297a 4500
999			_c1927 _d1927
003			OSt
005			20181126122416.0
008			181121b ||||| |||| 00| 0 eng d
020			_a978-81-840-0755-8
028			_bAllied Informatics, Jaipur _c5606 _d13/11/2018 _q2018-19
040			_aBSDU _bEnglish _cBSDU
082			_a338.4766400954 _bKUM
100			_aKumar, Pavitra
245			_aBhujia Barons: The Untold Story of How Haldiram Built a Rs.5000-crore empire
260			_aGurgaon _bPenguin Random House India Pvt. Ltd., _c2016
300			_a219
500			_aIn the early twentieth century, a young man, Ganga Bhishan Agarwal, aka Haldiram, gained a reputation for making the best bhujia in town. Fast-forward a century and the Haldiram’s empire has revenue much greater than that of McDonald’s and Domino’s combined. In Bhujia Barons, Pavitra Kumar tells the riveting story of the Agarwal family in its entirety—a feat never managed before. It begins in dusty, benign Bikaner and traces the rise and rise of this home-grown label, now one of the most-recognized Indian brands in the world. The Haldiram’s story is not an average business story—it’s chock-full of family drama, with court cases, jealousy-fuelled regional expansion, a decades-old trademark battle, and a closely guarded family secret of the famous bhujia. Fast-paced and captivating, this book provides a delicious look into family business dynamics and the Indian way of doing business.
504			_aContents: Part I Haldiram Part II Greener Pastures Part III The Capital Part IV The Black Sheep Part V Legal Entanglements Part VI Final Paces
650			_aEconomics
650			_aEntrepreneurship
942			_2ddc _cBK