000			01334nam a22002297a 4500
999			_c1940 _d1940
003			OSt
005			20181124103202.0
008			181124b ||||| |||| 00| 0 eng d
020			_a978-81-291-4802-5
028			_bAllied Informatics, Jaipur _c5606 _d13/11/2018 _q2018-19
040			_aBSDU _bEnglish _cBSDU
082			_a381.1420954 _bVAI
100			_aVaitheeswaran, K.
245			_aFailing To Succeed: The story of India's First e-commerce company
260			_aNew Delhi _bRupa Publication India Pvt, Ltd _c2017
300			_a205
500			_an 1999, when hardly anyone in India transacted on the Internet, K. Vaitheeswaran co-founded India’s first e-commerce company. Yet, years later, when e-commerce was exploding in India—despite enjoying first-mover advantage—Indiaplaza shut down. What went wrong? Lack of funding? Wrong strategies? Or was it ‘something else’? For the first time ever, Vaitheeswaran reveals that it was […]
504			_aContents: 1. The Click That Changed My Life 2. Starting Up 3. India's First B2C Pure-Play E-commerce Company 4. Growing-Up Pangs 5. Gong Offline: The Fabmall Story 6. Indiaplaza and the Art of E-Commerce 7. State of-the-Mart: Profiting from E-Commerce 8. Endgame: Failing to Succeed
650			_aEconomics
650			_aEntrepreneurship
942			_2ddc _cBK