000 01494nam a22002537a 4500
999 _c1954
_d1954
003 OSt
005 20181126134159.0
008 181126b ||||| |||| 00| 0 eng d
020 _a978-0-143-42972-2
028 _bAllied Informatics, Jaipur
_c5606
_d13/11/2018
_q2018-19
040 _aBSDU
_bEnglish
_cBSDU
082 _a658.4063
_bRAD
100 _aRadjou, Navi,
245 _aJugaad Innovation: A Frugal and Flexible Approach to Innovation for the 21st Century
260 _aGurgaon
_bPenguin Random House India Pvt. Ltd.,
_c2017
300 _a318
500 _aA household word in India, jugaad and more specifically, jugaad innovation is increasingly a global phenomenon. Delving deep into numerous cases from India and around the world, Navi Radjou, Jaideep Prabhu and Simone Ahuja demonstrate the power of this gutsy Indian art of improvising frugal solutions and show how it can be adopted in start-ups and corporations alike.
504 _aContents: 1. Jugaad: A Breakthrough Growth Strategy 2. Principle One: Seek Opportunity in Adversity 3. Principle Two: Do more with less 4. Principle Three: Think and Act Flexibly 5. Principle Four: Keep it simple 6. Principle Five: Include the Margin 7. Principle Six: Follow Your Heart 8. Integrating Jugaad into Your Organization 9. Building Jugaad Nations Epilogue Notes Acknowledgements
650 _aManagement
650 _aEntrepreneurship
700 _aPrabhu, Jaideep
700 _aAhuja, Simone
942 _2ddc
_cBK