000			01927nam a22002417a 4500
999			_c1956 _d1956
003			OSt
005			20181126135554.0
008			181126b ||||| |||| 00| 0 eng d
020			_a978-1-250-01371-2
028			_bAllied Informatics, Jaipur _c5606 _d13/11/2018 _q2018-19
040			_aBSDU _bEnglish _cBSDU
082			_a338.766362092 _bISD
100			_aIsdell, Neville
245			_aInside Coca-Cola: A CEO's Life Story of Building the World's Most Popular Brand
260			_aNew York _bSt. Martin's Press _c2011
300			_a254
500			_aNeville Isdell was a key player at Coca-Cola for more than thirty years, retiring in 2009 as Chairman after rebuilding the tarnished brand image of the world's leading soft-drink company. Inside Coca-Cola tells an extraordinary personal and professional worldwide story, ranging from Northern Ireland to South Africa to Australia, the Philippines, Russia, Germany, India, South Africa, and Turkey. Isdell helped put out huge public-relations fires (India and Turkey), opened markets (Russia, Eastern Europe, the Philippines, and Africa), championed Muhtar Kent, the current Turkish-American CEO, all while living the ideal of corporate responsibility. Isdell's―and Coke's―story is newsy without being gossipy; principled without being preachy, and filled with stories and lessons appealing to anyone who has ever taken "the pause that refreshes." It's also a readable and important look at how companies can market and govern themselves more―ethically and to great success.
504			_aContents: Introduction 1. From Ulster to Africa 2. in Johannesburg: My Global Career is Launched 3. Conquering Pepsi in the Philippines 4. Stagnation in West Germany 5. The Wall Falls 6. Going Back to India 7. At the Helm of Coca-Cola 8. Connected Capitalism Index
650			_aEconomics
650			_aEntrepreneurship
700			_aBeasley, David
942			_2ddc _cBK