000			01461nam a22002177a 4500
999			_c1989 _d1989
003			OSt
005			20181129123635.0
008			181129b ||||| |||| 00| 0 eng d
020			_a978-8-184-00385-7
028			_bAllied Informatics, Jaipur _c5606 _d13/11/2018 _q2018-19
040			_aBSDU _bEnglish _cBSDU
082			_a658.879 _bMAL
100			_aMall, Damodar
245			_aSuper Marketwala: Secrets to Winning consumer India
260			_aGurgaon _bPenguin Random House India Pvt. Ltd., _c2018
300			_a288
500			_aSupermarketwala, Damodar Mall's intriguing and revelatory debut book, answers these questions and much more. Damodar, in Supermarketwala, provides the very basics for the growth of modern retail and consumerism in India, through interesting and carefully studied consumer behaviour, an art that few in his domain possess. Supermarketwala, is intended to be the go-to book for all consumer business enthusiasts and readers alike, who wish to understand how and why we as consumers behave in a certain manner at different places. These insights, which are the analyses of the sector so far, could become the pillars for shaping successful consumer products and retail businesses in the huge consumer economy that India will soon be.
504			_aContents: Part 1 Lifestyle Part 2 Retailing Habits Part 3 Crunch Time Part 4 Fashion Code Part 5 Sales Pitch Part 6 Winning Statement
650			_aManagement
942			_2ddc _cBK