000			02624nam a22002537a 4500
999			_c2064 _d2064
003			OSt
005			20181227161951.0
008			181227b ||||| |||| 00| 0 eng d
020			_a978-0-143-06224-0
028			_bAllied Informatics, Jaipur _c5712 _d17/12/2018 _q2018-19
040			_aBSDU _bEnglish _cBSDU
082			_a338.70954 _bLAL
100			_aLala, R. M.
245			_aThe Creation of Wealth: The Tatas from the 19th to the 21st Century
260			_aGurgoan _bPenguin Random House India Pvt. Ltd., _c2006
300			_a307
500			_aWhen Jamsetji Tata started a trading firm in 1868, few could have guessed that he was also opening an important chapter in the making of modern India. Jamsetji saw that the three keys to India's industrial develoent were steel, hydroelectric power, and technical education and research. A century and a half later, the Tatas can claim with justice to have lived up to the vision of their founder. But the road to success has never been smooth. Appearing for the first time in this edition is the story of how the Tatas, with Ratan Tata at the helm, have had to grapple with change in the post-1992 era of economic reforms. In a frank epilogue, Ratan Tata talks about the difficulties he faced in implementing change, including resistance from his colleagues. The Creation of Wealth is R.M. Lala's best-selling account of how the Tatas have been at the forefront in the making of the Indian nation"not just by their phenomenal achievements as industrialists and entrepreneurs but also by their signal contributions in areas like factory reforms, labour and social welfare, medical research, higher education, culture and arts, and rural develoent.
504			_aContents: SECTION A- 1874 to 1991 Part 1- The Spirit of Adventure 1. The man and his vision 2. The steel saga 3. Impulse to learning 4. A lamp is lit 5. The Taj Mahal 6. A Breath of Fragrance 7. Those Mad, Mad Days 8. Wings for a Nation 9. Treasures from the Sea 10. The Cult of Excellence 11. Cup of Awakening 12. Dreamers and Performers Part 2- Ripple Effects 13. On Industry 14. Beyond Business 15. On People 16. Creating a New Industrial Culture Part 3- The Facts 17. How Do Tatas Function? SECTION B- 1992 to 2003 18. Liberalization: Challenge & Response 19. Dramatic Turnarounds 20. Planning Ahead for Success 21. Growth Points for the Future 22. Some Performers 23. Tata Philanthropy- Vision, compassion, Attainment
650			_aEconomics
650			_aEntrepreneurs
700			_aForeword by Tata, J R D
700			_aEpilogue by Tata, Ratan N.
942			_2ddc _cBK