000 01477nam a22002057a 4500
999 _c2066
_d2066
003 OSt
005 20181229121107.0
008 181229b ||||| |||| 00| 0 eng d
020 _a978-1-444-79448-9
028 _bAllied Informatics, Jaipur
_c5712
_d17/12/2018
_q2018-19
040 _aBSDU
_bEnglish
_cBSDU
082 _a153.35
_bRUD
100 _aJudkins, Rod
245 _aThe Art of Creative Thinking
260 _aLondon
_bHodder & Stoughton Ltd
_c2015
300 _a281
500 _aThe Art of Creative Thinking reveals how we can transform our businesses, our society and ourselves through a deeper understanding of human creativity. Rod Judkins, a lecturer in creativity at the world-famous St Martin's College of Art, will examine the behaviour of successful creative thinkers and explain how all of us can learn from them to improve our lives. Judkins will draw on an extraordinary range of reference points, from the Dada Manifesto to Andy Warhol's studio, via Steve Jobs, Nobel Prize winning economists and many others, and distil a lifetime's expertise into 90 succinct chapters. Along the way he shares the story of most successful class in educational history (in which every single student won a Nobel prize); shows why graphic nudity during public speaking can be both a curse and surprisingly persuasive; and reveals why, in the twenty-first century, it's technically illegal to be as good as good as Michelangelo.
650 _aPsychology
942 _2ddc
_cBK