000 03560nam a22002417a 4500
999 _c2135
_d2135
003 OSt
005 20190504122610.0
008 190504b ||||| |||| 00| 0 eng d
020 _a978-81-7806-114-6
028 _bAllied Informatics, Jaipur
_c6147
_d30/04/2019
_q2019-20
040 _aBSDU
_bEnglish
_cBSDU
082 _a658.421
_bGUP
100 _aGupta, Ishan
245 _aMake the Move: Demystifying entrepreneuship
260 _aNew Delhi
_bUnicorn Books
_c2007
300 _a158
500 _aA self help book for those seeking out entrepreneurial action, Making The Move makes no bones of redefining this genre of business enterprise. Here entrepreneurship becomes more than a career choice and the authors egg readers into realizing the latent potential within themselves and the financial market.
504 _aContents Part I 1. Re-defining Entrepreneur and Entrepreneurship 2. Essentials of Entrepreneurship 3. Initial Phase of Entrepreneurship 4. Understanding Finance 5. Conversion to Serious Business 6. Scaling the Business- "Realising the Vision" 7. Human Resource Management 8. Marketing Expertise 9. Brand Development and Management Part II Our Own Story Part III Experience Cannot be Taught Entrepreneurship is the Way to Live Follow Your Instincts The Fashion Guru Dance from the Heart Challenges for the Entrepreneur Obsessive Passion Gaining a Winning Edge Globalising a Legacy Escorts Towards Newer Horizons Entrepreneurs and Entrepreneurship Yes, You Can Do It! Spreading the Technology Information Creating a Groundswell of Computer Professionals Dare to Dream, Dare to Fail, Dare to Resurrect, Dare to Succeed Putting Your Money Where your mouth is Entrepreneurship in the Internet Era Sharp Focus is a Must
520 _aMake The Move: Demystifying Entrepreneurship begins with a definition of the instrument of entrepreneurship. Entrepreneurs are the resilient leaders behind every successful enterprise and the authors do much to uncloak that breed of all assumptions. The book is divided into three sections where the first deals with motivating readers into making the move. Here it plays out the initiation of the entrepreneur into the essential tools and tips that are handy to realising a vision. Whether it be understanding finance or human resource management, the book doesn’t leave many stones unturned. The second part is a personal journey of the authors as they recount their accounts in starting up Appin technologies. Here, as throughout the rest of the book, the authors use simple analogies and explanations to get across their point. Juxtaposing vision against realities and circumstances, Make The Move: Demystifying Entrepreneurship shows how it is possible to move past the latter. The third part deals with various entrepreneurs who are success stories in their own right as they dispense lessons unique to their experiences. Ambika Pillai elucidates on the importance of self learning while Arjun Malhotra offers advice on the business instinct that he considers most important. There are a number of contributors in this section from different walks of businesses such as fashion, software and dance among many others. With a delicious recipe for success, Make The Move: Demystifying Entrepreneurship balances narrative and matter in a invigorating manner and this is the success of the book itself. With only a slim 158 pages to its credit, it sure packs in a lot of content.
650 _aEntrepreneurship
700 _aKhare, Rajat
942 _2ddc
_cBK