000			03079nam a22002297a 4500
999			_c2352 _d2352
003			OSt
005			20190829122351.0
008			190829b ||||| |||| 00| 0 eng d
020			_a978-93-325-6873-0
028			_bAllied Informatics, Jaipur _c6544 _d26/08/2019 _q2019-20
040			_aBSDU _bEnglish _cBSDU
082			_a658.1141 _bHOL
100			_aHolt, David H.
245			_aEntrepreneurship: New venture creation
260			_aNoida _bPearson Education _c2019
300			_a553; IC-10
500			_aEntrepreneurship is aimed at helping students transform their entrepreneurial dreams into reality. The book is organized in a way that will help readers explore the nature of entrepreneurship, provides models for new venture creation, and describes ways to help entrepreneurs succeed. Part One, consisting of four chapters, establishes a foundation for the course. Part Two, comprising three chapters, describes product development, legal protection of innovations, and the human side of enterprise in services. Part Three, which again has three chapters, concentrates on market research and development. Part Four, comprising four chapters, emphasizes the roles of entrepreneurs in their organizations.
504			_aContents Chapter 1: Entrepreneurship and New Venture Opportunities Chapter 2: Entrepreneurship and Innovation Chapter 3: Small Business and Corporaate Entrepreneurship - Contrasting Enterprises Chapter 4: A model for New Ventures - Feasibility Planning Chapter 5: The Product Concept and Commercial Opportunites Chapter 6: Product Protection - Patents, Trademarks, and Copyrights Chapter 7: Services - The Human Side of Enterprise Chapter 8: Marketing Reserach for New Ventures Chapter 9: Marketing - Functions and Strategies Chapter 10: International Markets: New Venture Opportunities Chapter 11: The Entrepreneurial Team and Business Formation Chapter 12: Business Acquisitions and Franchising Chapter 13: Financial Resources for New Ventures Chapter 14: Managing Growth and Transition
520			_aSalient Features "1) Features to Test Learning: Each chapter incorporates learning objectives, checkpoint questions, examples, and illustrations to help students learn about the entrepreneurial processes. 2) Real-life Examples: Approximately 50 brief biographies or profiles of successful entrepreneurs are presented throughout the text to illustrate real-world results of new ventures. Some of the people profiled are Irving Berlin, William Gates of Microsoft, and Thomas Monaghan of Domino's Pizza among others. 3) Elucidation and Illustration of Complicated Concepts: Nearly 40 exhibits and boxed items are provided to amplify presentations and give meaning to complicated concepts. These are further supported by nearly 100 graphic illustrations, and more than 200 examples woven in the presentations. 4) Rich End-of-Chapter Pedagogy: Each chapter ends with descriptive synopsis of the learning objectives. These repeat the objectives and briefly summarizes the key points.
650			_aEntrepreneurship
942			_2ddc _cBK