| 000 | 02272nam a22002297a 4500 | ||
|---|---|---|---|
| 999 |
_c2382 _d2382 |
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| 003 | OSt | ||
| 005 | 20191011095609.0 | ||
| 008 | 191011b ||||| |||| 00| 0 eng d | ||
| 020 | _a978-0-521-00249-3 | ||
| 028 |
_bAllied Informatics, Jaipur _c6745 _d4/10/2019 _q2019-20 |
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| 040 |
_aBSDU _bEnglish _cBSDU |
||
| 082 |
_a658.57 _bGOL |
||
| 100 | _aGoldenberg, Jacod | ||
| 245 | _aCretivity in Product Innovation | ||
| 260 |
_aNew York _bCambridge University Press _cc2002 |
||
| 300 | _a224 | ||
| 500 | _aCreativity in Product Innovation describes a remarkable technique for improving the creativity process in product design. Certain 'regularities' in product development are identifiable, objectively verifiable and consistent for almost any kind of product. These regularities are described by the authors as Creativity Templates. This book describes the theory and implementation of these templates, showing how they can be used to enhance the creative process and thus enable people to be more productive and focused. Representing the culmination of years of research on the topic of creativity in marketing, the Creativity Templates approach has been recognised as a breakthrough in such journals as Science, Journal of Marketing Research, Management Science, and Technological Forecasting and Social Change. It has been successfully implemented through workshops in international companies including Philips Consumer Electronics, Ford Motor Co., Ogilvy & Mather Worldwide, Kodak, Coca-Cola and many others. | ||
| 504 | _aContents Part I Theoretical framework 1. Codes of Product Evolution- a Source for Ideation 2. Revisiting the View of Creativity 3. A critical review of Popular Creativity-enchancement Methods Part II The Creativity Templates 4. The Attribute Dependency Template 5. The Forecasting Matrix 6. The Replacement Template 7. The Displacement Template 8. The Component Control Template Part III A closer look at Templates 9. Templates in Advertising 10. Further Background to the Template Theory Part IV Validation of the Templates theory 11. Demarcating the creativity templates 12. The Primacy of templates in success and failure of products | ||
| 650 | _aEntrepreneurship | ||
| 700 | _aMazursky, David | ||
| 942 |
_2ddc _cBK |
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