000			01941nam a22002297a 4500
999			_c2392 _d2392
003			OSt
005			20191104164911.0
008			191104b ||||| |||| 00| 0 eng d
020			_a978-0-231-15838-1
028			_bAllied Informatics, Jaipur _c6840 _d30/10/2019 _q2019-20
040			_aBSDU _bEnglish _cBSDU
082			_a658.4063 _bLIE
100			_aLiedtka, Jeanne
245			_aDesigning for Growth: A design thinking tool kit for managers
260			_aNew York _bColumbia University Press _c2011
300			_a223
500			_aJeanne Liedtka and Tim Ogilvie educate readers in one of the hottest trends in business: "design thinking," or the ability to turn abstract ideas into practical applications for maximal business growth. Liedtka and Ogilvie cover the mind-set, techniques, and vocabulary of design thinking, unpack the mysterious connection between design and growth, and teach managers in a straightforward way how to exploit design's exciting potential. Exemplified by Apple and the success of its elegant products and cultivated by high-profile design firms such as IDEO, design thinking unlocks creative right-brain capabilities to solve a range of problems. This approach has become a necessary component of successful business practice, helping managers turn abstract concepts into everyday tools that grow business while minimizing risk.
504			_aContents Section I: The why and how of Design thinking 1. Why design? 2. Four Questions, Ten Tools Section II: What is? 3. Visualization 4. Journey Mapping 5. Value Chain Analysis 6. Mind Mapping Section III: What if? 7. Brainstorming 8. Concept Development Section IV: What wows? 9. Assumption Testing 10. Rapid Prototyping Section V: What works? 11. Customer Co-Creation 12. Learning Launch Section VI: Leading Growth and Innovation in Your Organization
650			_aEntrepreneurship
700			_aOgilvie, Tim
942			_2ddc _cBK