Vaitheeswaran, K.
Failing To Succeed: The story of India's First e-commerce company - New Delhi Rupa Publication India Pvt, Ltd 2017 - 205
n 1999, when hardly anyone in India transacted on the Internet, K. Vaitheeswaran co-founded India’s first e-commerce company. Yet, years later, when e-commerce was exploding in India—despite enjoying first-mover advantage—Indiaplaza shut down. What went wrong? Lack of funding? Wrong strategies? Or was it ‘something else’? For the first time ever, Vaitheeswaran reveals that it was […]
Contents:
1. The Click That Changed My Life
2. Starting Up
3. India's First B2C Pure-Play E-commerce Company
4. Growing-Up Pangs
5. Gong Offline: The Fabmall Story
6. Indiaplaza and the Art of E-Commerce
7. State of-the-Mart: Profiting from E-Commerce
8. Endgame: Failing to Succeed
978-81-291-4802-5
Allied Informatics, Jaipur
Economics
Entrepreneurship
381.1420954 / VAI
Failing To Succeed: The story of India's First e-commerce company - New Delhi Rupa Publication India Pvt, Ltd 2017 - 205
n 1999, when hardly anyone in India transacted on the Internet, K. Vaitheeswaran co-founded India’s first e-commerce company. Yet, years later, when e-commerce was exploding in India—despite enjoying first-mover advantage—Indiaplaza shut down. What went wrong? Lack of funding? Wrong strategies? Or was it ‘something else’? For the first time ever, Vaitheeswaran reveals that it was […]
Contents:
1. The Click That Changed My Life
2. Starting Up
3. India's First B2C Pure-Play E-commerce Company
4. Growing-Up Pangs
5. Gong Offline: The Fabmall Story
6. Indiaplaza and the Art of E-Commerce
7. State of-the-Mart: Profiting from E-Commerce
8. Endgame: Failing to Succeed
978-81-291-4802-5
Allied Informatics, Jaipur
Economics
Entrepreneurship
381.1420954 / VAI