Failing To Succeed: The story of India's First e-commerce company
By: Vaitheeswaran, K.
Material type:
BookPublisher: New Delhi Rupa Publication India Pvt, Ltd 2017Description: 205.ISBN: 978-81-291-4802-5.Subject(s): Economics | EntrepreneurshipDDC classification: 381.1420954
| Item type | Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
Books
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BSDU Knowledge Resource Center, Jaipur General Stacks | 381.1420954 VAI (Browse shelf) | Available | 017525 |
n 1999, when hardly anyone in India transacted on the Internet, K. Vaitheeswaran co-founded India’s first e-commerce company. Yet, years later, when e-commerce was exploding in India—despite enjoying first-mover advantage—Indiaplaza shut down. What went wrong? Lack of funding? Wrong strategies? Or was it ‘something else’? For the first time ever, Vaitheeswaran reveals that it was […]
Contents:
1. The Click That Changed My Life
2. Starting Up
3. India's First B2C Pure-Play E-commerce Company
4. Growing-Up Pangs
5. Gong Offline: The Fabmall Story
6. Indiaplaza and the Art of E-Commerce
7. State of-the-Mart: Profiting from E-Commerce
8. Endgame: Failing to Succeed
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