Liedtka, Jeanne
Designing for Growth: A design thinking tool kit for managers - New York Columbia University Press 2011 - 223
Jeanne Liedtka and Tim Ogilvie educate readers in one of the hottest trends in business: "design thinking," or the ability to turn abstract ideas into practical applications for maximal business growth. Liedtka and Ogilvie cover the mind-set, techniques, and vocabulary of design thinking, unpack the mysterious connection between design and growth, and teach managers in a straightforward way how to exploit design's exciting potential.
Exemplified by Apple and the success of its elegant products and cultivated by high-profile design firms such as IDEO, design thinking unlocks creative right-brain capabilities to solve a range of problems. This approach has become a necessary component of successful business practice, helping managers turn abstract concepts into everyday tools that grow business while minimizing risk.
Contents
Section I: The why and how of Design thinking
1. Why design?
2. Four Questions, Ten Tools
Section II: What is?
3. Visualization
4. Journey Mapping
5. Value Chain Analysis
6. Mind Mapping
Section III: What if?
7. Brainstorming
8. Concept Development
Section IV: What wows?
9. Assumption Testing
10. Rapid Prototyping
Section V: What works?
11. Customer Co-Creation
12. Learning Launch
Section VI: Leading Growth and Innovation in Your Organization
978-0-231-15838-1
Allied Informatics, Jaipur
Entrepreneurship
658.4063 / LIE
Designing for Growth: A design thinking tool kit for managers - New York Columbia University Press 2011 - 223
Jeanne Liedtka and Tim Ogilvie educate readers in one of the hottest trends in business: "design thinking," or the ability to turn abstract ideas into practical applications for maximal business growth. Liedtka and Ogilvie cover the mind-set, techniques, and vocabulary of design thinking, unpack the mysterious connection between design and growth, and teach managers in a straightforward way how to exploit design's exciting potential.
Exemplified by Apple and the success of its elegant products and cultivated by high-profile design firms such as IDEO, design thinking unlocks creative right-brain capabilities to solve a range of problems. This approach has become a necessary component of successful business practice, helping managers turn abstract concepts into everyday tools that grow business while minimizing risk.
Contents
Section I: The why and how of Design thinking
1. Why design?
2. Four Questions, Ten Tools
Section II: What is?
3. Visualization
4. Journey Mapping
5. Value Chain Analysis
6. Mind Mapping
Section III: What if?
7. Brainstorming
8. Concept Development
Section IV: What wows?
9. Assumption Testing
10. Rapid Prototyping
Section V: What works?
11. Customer Co-Creation
12. Learning Launch
Section VI: Leading Growth and Innovation in Your Organization
978-0-231-15838-1
Allied Informatics, Jaipur
Entrepreneurship
658.4063 / LIE