Tourism Marketing For Cities and Towns: Using Branding and events to attract tourists (Record no. 2598)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 01095nam a22002177a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20200229093437.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 200121b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 978-81-312-0915-8 |
| 028 ## - PUBLISHER NUMBER | |
| Source | Allied Informatics, Jaipur |
| Bill Number | 7099 |
| Bill Date | 16/01/2020 |
| Purchase Year | 2019-20 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | BSDU |
| Language of cataloging | English |
| Transcribing agency | BSDU |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.2930776 |
| Item number | KOI |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kolb, Bonita M. |
| 245 ## - TITLE STATEMENT | |
| Title | Tourism Marketing For Cities and Towns: Using Branding and events to attract tourists |
| Statement of responsibility, etc. | Kolb, Bonita M. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New Delhi |
| Name of publisher, distributor, etc. | Elsevier Inc. |
| Date of publication, distribution, etc. | 2007 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 310 |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Contents 1. Tourism to cites and Town 2.Marketing theory and The External Environment 3.Tourism Product Analysis 4.Strategic Analysis 5.Segmenting and Targeting Potential Tourists 6.Tourist Purchase Behavior 7.Tourism Research 8.Packaging the Tourism Product 9.Branding Tourism Destinations 10 Advertiseing and Public Relations 11.Sales Incentives, Direct marketing, and Website Development 12.Trade Promotion, Building,and Collaboration |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Hospitality |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Kolb, Bonita M. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Permanent Location | Current Location | Shelving location | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Date last checked out | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| BSDU Knowledge Resource Center, Jaipur | BSDU Knowledge Resource Center, Jaipur | General Stacks | 2020-01-21 | 595.00 | 1 | 659.2930776 KOI | 018098 | 2020-07-14 | 2020-06-17 | 595.00 | 2020-01-21 | Books |