Business Research Methods: A South-Asian Perspective
By: Zikmund, William G.
Contributor(s): Babin, Barry J | Carr, Jon C | Adhikar, Atanu | Griffin, Mitch.
Material type:
BookPublisher: Delhi Cengage Learning India Pvt. Ltd. 2016Edition: 8th.Description: 746.ISBN: 978-81-315-2036-9.Subject(s): ManagementDDC classification: 658.403072
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BSDU Knowledge Resource Center, Jaipur General Stacks | 658.403072 ZIK (Browse shelf) | Available | 017267 |
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| 658.403 WAT The Grid: The Decision-Making tool for every business (Including Yours) | 658.403072 COO Business Research Methods | 658.403072 GUP Business Research Methods | 658.403072 ZIK Business Research Methods: A South-Asian Perspective | 658.4032 DUT Systems Thinking For Effective Managers: The Road Less Traveled | 658.4032 PUN Project Planning and control with PERT AND CPM | 658.4034 TAH Operation Research : An Introduction |
A good manager needs to have insight into the previous happenings as well as the present situation in a business so as to be able to identify the underlying trends to develop short-term and long-term business strategies. These trends could relate to managing employees, using financial resource, studying target consumers, designing or formulating products, and promoting products effectively. Collecting useful information and analyzing it to identify underlying patterns require knowledge of research methods.
Business Research Methods is intended to provide opportunities to learn about research methods (both qualitative and quantitative) and to apply them in the real business context through class-room discussions and exercises. Designed as a guide to students, researchers, and individuals carrying out business projects, this book explains how to formulate research questions, design a research plan, develop a survey questionnaire, and solve critical issues of sampling and data collection including detailed illustrations of statistical data analyses, interpretation of output, inference, and report writing. With this book, readers will get a firm grounding of each and every critical concept, method, and illustration.
Chapter 1 The Role of Business Research
Chapter 2 Information Systems and Knowledge Management
Chapter 3 Theory Building
Chapter 4 The Business Research Process: An Overview
Chapter 5 The Human Side of Business Research: Organizational and Ethical Issues
Chapter 6 Problem Definition: The Foundation of Business Research
Chapter 7 Qualitative Research Tools
Chapter 8 Secondary Data Research in a Digital Age
Chapter 9 Survey Research: An Overview
Chapter 10 Survey Research: Communicating with Respondents
Chapter 11 Observation Methods
Chapter 12 Experimental Research
Chapter 13 Measurement and Scaling Concepts
Chapter 14 Attitude Measurement
Chapter 15 Questionnaire Design
Chapter 16 Sampling Designs and Sampling Procedures
Chapter 17 Determination of Sample Size: A Review of Statistical Theory
Chapter 18 Fieldwork
Chapter 19 Editing and Coding: Transforming Raw Data into Information
Chapter 20 Basic Data Analysis: Descriptive Statistics
Chapter 21 Univariate Statistical Analysis
Chapter 22 Bivariate Statistical Analysis: Differences Between Two Variables
Chapter 23 Bivariate Statistical Analysis: Measures of Association
Chapter 24 Multivariate Statistical Analysis
Chapter 25 Communicating Research Results: Report Generation, Oral Presentation, and Follow-Up
Appendix: Statistical Tables
Glossary of Frequently Used Symbols
Glossary
Endnotes
Index
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